Givenchy Le Soin Noir

So, I get a fantastic Beauty Insider email today from Sephora...which I cannot click fast enough to open...and Givenchy Le Soin Noir is the items featured and titled "Black Magic". Of course, I am intrigued...


Here is what Sephora has to say about this product:

What it does:
Givenchy Le Soin Noir contains an extremely precious, natural age-defying ingredient that will secure its status in you're anti-aging routine. Used for the first time in cosmetics, Vital Black Algae Sap Concentrate restores communication between the skin's cells. Givenchy's researchers have developed a method to infuse this potion with a rare black algae extract to help maintain and prolong cellular longevity. Parched skin drinks in the hydration it needs—leaving your complexion firm, glowing, and even-toned.

What else you need to know:
Vital Black Algae Sap Concentrate is found in the depths of the ocean and reconstructs a catalyst in the skin to counteract the signs of aging. Only Vital Black Algae Sap Concentrate contains these precious black molecules that are extremely rich in vital fatty acids. The result is skin that draws new strength to protect the cells' DNA from light-induced aging and wrinkles as it becomes firmer and restores itself. Smooth it on morning and night to form an invisible barrier that protects against the signs of aging caused by environmental and internal assaults.

Le Soin Noir retails for $360, so this is skincare for the serious beauty addict! Currently, Sephora is offering the product online only, and at Sephora 5th Avenue in New York City. I admit to a certain amount of skepticism when such claims are made, but from what I can tell, the initial reviews are quite supportive of this product being wonderfully hydrating and effective.

What is your experience with this product, or any other products containing Black Algae? Would love to hear your input and have you share your experiences with consumers trying to sort through so many products and product claims.